Why mobile brands like Karbonn, Micromax, I-on etc are cheaper than Nokia, Samsung...etc?

Mobile handset business is on its high in recent years. We find new mobile brands entering market every day and more than 90% of phones offered by new companies are dual sim phones. They provide handsets at a cheaper rate than the older brands (like Nokia, Samsung, Sony Ericson etc...) and hence are attracting the consumers. But, I was wondering how do they manage to give mobile phones at lower cost? Here are the few facts which I felt may be the reasons for the lower cost.

1.       Quality of the parts and finishing of the handsets:  This is not a major reason as most of the cheaper phones come with a warranty of 1 year or more ensuring good quality.

2.       Advertisement:  The advertisements given by the top branded manufacturers add up to the mobile cost. Nowadays, cheaper brands have started giving advertisements but not in a large scale.

3.       Size of the company: Newer entrants have less number of employees and offer lesser salary to them compared to top brands.

4.       Service and support: Top brands set-up exclusive service centers in major cities which is an extra burden on them. Even though newer brands provide service, they just make agreement with local repair shops and call them as authorized service centers.

5.       R & D: Newer brands don’t concentrate much on research and development. This is very important in terms of making the phones more userfriendly. Even though these phones have all good features, they lack userfriendliness which is one of the reasons which makes them cheaper.

These are the reasons which I found out. If you have few more information to share with, please do it in the form of comments.

Save your fingers from mobile phones

Almost all the gadgets of the present day require use of fingers (specially thumb) for their operation. The most frequently used gadget today is the mobile phone. Since the mobile phones now have variety of features in them we may boast of having entire world in our finger tip. Quoting a saying in Kannada “ಅತಿಯಾದರೆ ಅಮೃತವೂ ವಿಷ” the extensive use of anything will be harmful. Even though there is dilemma about whether mobile radiations affect human body or not, there is no doubt in the fact that excessive use of mobile affects our fingers. The problem is severe with the use of non-touch screen phones. The excessive use of thumb for different operations like messaging, browsing, playing etc. will result in a problem called blackberry thumb syndrome. Blackberry thumb is a type of repetitive strain injury which is caused due to high stress on fingers and is similar to carpal tunnel syndrome. It is advisable and easier to prevent it in earlier stages rather than in advanced stages which may require surgery. Early symptoms are smaller itching or pain in joints when you use your mobile for extended duration. Preventive methods are using a touch screen phone if you can afford, as many cheaper touch screen phones are available nowadays. Otherwise you can reduce the use of your present mobile phone by avoiding typing long messages and make use of shortcuts wherever possible. Giving rest to your fingers is very important when you feel finger is strained. You can release the strain by dipping your fingers in warm water for few minutes. Massaging the finger or doing some exercises may also prove useful. I hereby request all mobile phone users not to spoil your fingers for just few minutes of fun.